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SOM 122 Research Guide This Web Guide is a supplement to your SOM 122 Course Handbook. It was designed by librarians and SOM faculty to help you complete your industry analysis project by pointing you to online and print resources that are necessary for your research. This Web Guide also provides a link to the research notes worksheet and instructions for completing it. Good luck with your project, and don't forget - if you need help with your research, ask a librarian!
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Industry Analysis Overview
| Analyzing an industry is an important management skill. A formal strategic industry analysis is useful in many strategic management and planning situations. The topics that follow provide a structure for your analysis.
Research tips and suggested search terms corresponding to each topic of your analysis are included in each section below. Special resources have been identified by SU librarians to assist you. Three essential resources are highlighted:
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Industry Analysis
Part I
| Section I.1 | Reviewing an Industry's History |
| Section I.2 | Analyzing Industry Forces |
| Section I.3 | Assessing Industry Competitive Structure |
| Section I.4 | Evaluating Industry Marketing Practices |
Part II: Identifying Threats and Opportunities
Part III: Recommending Strategic Changes
