Part III

Recommending Strategic Changes

Forecasting industry changes and making recommendations are major parts of an industry analysis. The questions you should pose and answer are:

• What significant events or changes are likely to occur in the next 10 years?
• What entrepreneurial opportunities are available?
• What responses should firms in your industry consider to capitalize on the opportunities provided and avoid the threats posed by these changes?

Adapted from Power, D., Gannon, M., McGinnis, M., & Schweiger, d. (1986) Strategic Management Skills. Reading, MA: Addison-Wesley.

In this section, you will need to draw on your own thoughts and conclusions, more than look for answers in the literature. Try to synthesize the information you've collected throughout the assignment and apply your own reactions to that information in making your predictions and recommendations. The resources below, which you should have consulted in your research for Part 1, may also contain information on industry threats and opportunities. Watch for that information as you research Part 1.

Books | Databases

Suggested Sources

Books

• International Directory of Company Histories (Bird Reference, 1st fl., HD2721.I57)
• Standard & Poor's Industry Surveys (Bird Reference, 1st Floor., HG4921.S752)
• U.S. Industry & Trade Outlook (Bird-3rd Floor ,HC101.U542 2000)
  This resource is out of print and is being replaced, for the time being, by two websites: Trade Development & Office of Trade and Economic Analysis.
• U.S. Industry & Market Outlook ( Bird-Reference, 1st Floor, HC101 .U56 )

 

 

Business Databases

• ABI/Inform Global (Proquest):

ABI/Inform Global is a ProQuest database that provides full-text coverage of articles from thousands of business magazines, journals, and trade publications. Results can be printed or e-mailed to you.

• Connect to ABI Inform/Global
• About searching ProQuest databases (pdf format)
  

• Business & Industry:


Use the RDS Business and Industry database to find facts, figures, events, and market information.

• Connect to Business & Industry
• Business & Industry Help
  
  

• Mergent Online - Annual Reports:


Mergent Online provides financial information on public companies in the U.S. and abroad. Available information includes SEC filings, annual reports, U.S. stock prices, and in-depth industry analysis.

• Connect to Mergent Online
• Mergent Online User Guide
  
  

• Value Line Investment Survey

(Bird Reference, 1st fl., on CD-ROM)
The Value Line Investment Survey provides company financial reports, stock market statistics, and advice for investors.

Need more help?

 

Back to Top