Part I.4
Evaluating Industry Marketing Practices
Suggested Search Terms | Books |Databases | Internet Resources
You need to assess industry practices regarding the marketing mix, which is defined as:
- Product (the array of attributes capable of satisfying customer needs)
- Price (including discounts)
- Promotion (advertising, public relations, publicity)
- Place (distribution, inventory policies, customer service policies)
Suggested Search Terms
|
Try... |
|
...[Industry] AND marketing |
| ...[Industry] AND marketing mix | |
| ...[Industry] AND product, price, promotion, place, advertising, publicity, channels of distribution (e.g., airlines AND advertising) |
Suggested Sources
Books
- International Directory of Company Histories (Bird Reference, 1st fl., HD2721.I57)
- Standard & Poor's Industry Surveys (Bird Reference, 1st Floor., HG4921.S752)
- U.S. Industry & Trade Outlook (Bird-3rd Floor ,HC101.U542 2000)
This resource is out of print and is being replaced, for the time being, by two websites: Trade Development & Office of Trade and Economic Analysis.- U.S. Industry & Market Outlook ( Bird-Reference, 1st Floor, HC101 .U56 )
Business Databases
- ABI/Inform Global (Proquest):
ABI/Inform Global is a ProQuest database that provides full-text coverage of articles from thousands of business magazines, journals, and trade publications. Results can be printed or e-mailed to you.
- Business & Company Resource Center:
Use Gale's Business & Company Resource Center to find company histories, chronologies, investment reports, financial information, and rankings.
- Business & Industry:
Use the RDS Business and Industry database to find facts, figures, events, and market information.
- Business & Management Practices:
Business & Management Practices database is a periodical index of full-text articles about the practical aspects of business management.
- FactSearch:
- Connect to FactSearch
- Once connected, click on the "Help" icon above the search box for more information.
FactSearch provides access to statistical information on current business, economic, political, and social issues collected from newspapers, periodicals, and other sources.
- Mergent Online:
Mergent Online provides financial information on public companies in the U.S. and abroad. Available information includes SEC filings, annual reports, U.S. stock prices, and in-depth industry analysis.
- Lexis/Nexis Academic:
Lexis/Nexis is a full-text news service specializing in business, legal, and medical news.
*Note about Lexis/Nexis Academic: Once you are connected, click on "Business" under "Academic Search Forms" and then select "Industry and Market" or "Company Financial".
- Value Line Investment Survey
(Bird Ref., 1st fl., on CD-ROM)
The Value Line Investment Survey provides company financial reports, stock market statistics, and advice for investors.
Internet Resources
