A small cross section of reference books pertinent to communications studies available at Syracuse University Library. This is just a sampling. For reference and circulating books on a specific topic, search the Library's SUMMIT online catalog:
|| Advertising || Broadcasting/Broadcast Journalism ||
|| Magazine & Newspaper Journalism || Public Relations ||Advertising Age Encyclopedia of Advertising
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HF5803 A38 2003Century of American Icons: 100 Products and Slogans from the 20th Century Consumer Culture
E.S. Bird Lib., Fine Arts Reference, 4th Floor (does not circulate)
HF6161 B4 C46 2002
Consumer Behavior 2008/Richard K. Miller & Associates [electronic book]
Copywriter's Handbook: A Step by Step Guide to Writing Copy That Sells/Robert W. Bly
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HF5825 B55 2005
Encyclopedia of Major Marketing Campaigns/Thomas Riggs
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HF5837 E53 2000
Entertainment, Media & Advertising Market Research Handbook 2007/Richard K. Miller & Associates [electronic book]
Fashion & Print: The Image Makers Source of the Madison Avenue Handbook
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HF5605 M34
Leisure Market Research Handbook/Richard K. Miller & Associates [electronic book]
Broadcasting/Broadcast Journalism
Broadcasting and Cable Yearbook/R.R. Bowker
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 1992.1 B7222
*latest edition shelved in 1st floor reference; back issues are shelved on the 5th floor.
Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present/Tim Brooks and Earle Marsh
E.S. Bird Lib., Fine Arts Reference, 4th Floor (does not circulate)
PN 1992.18 B68 2003
Dictionary of Media and Communication Studies/James Watson and Anne Hill. 2003
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
P 87.5 W38 2003
Encyclopedia of Television/Horrace Newcomb. 1997
E.S. Bird Lib., Fine Arts Reference, 4th Floor (does not circulate)
PN 1992.18 E53 1997
Entertainment Awards: A Music, Cinema, Theatre and Broadcasting Guide/Don Franks. 2005
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 2270 A93 F68 2005
History in the Media: Film and Television/Robert Neimi. 2006.
E.S. Bird Library., Fine Arts Reference, 4th Floor (does not circulate)
PN 1995.9 H5 N54 2006.
Historical Dictionary of African American Television/Kathleen Fearn-Banks. 2006
E.S. Bird Lib., Fine Arts Reference, 4th Floor (does not circulate)
PN 1992.8 A34 F43 2006
Hollywood Creative Directory/library retains latest edition
E.S. Bird Lib., Fine Arts Reference, 4th Floor (does not circulate)
PN 1998 A1 H58
Les Brown's Encyclopedia of Television. 1992
E.S. Bird Lib., Fine Arts Reference, 4th Floor (does not circulate)
PN 1992.18 B7 1992
Media Writer's Handbook: A Guide to Common Writing and Editing Problems/George T. Arnold. 2007
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 4783 A76 2007
Public Opinion and Polling Around the World; A Historical Encyclopedia/John G. Geer, editor. 2004
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HM1236 P83 2004
Television Program Master Index: Access to Critical and Historical Information on 1,927 Show in 925 Books, Dissertations, and Journal Articles/Charles V. Dintrone. 2003
E.S. Bird Lib., Fine Arts Reference, 4th Floor (does not circulate)
PN 1992.9 D56 2003
Women and American Television: An Encyclopedia/Denise Lowe
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 1992.8 W65 L69 1999
Magazine and Newspaper Journalism
American Datelines: Major News Stories from Colonial Times to the Present/edited by Ed Cray, Jonathan Kotler, Miles Beller. 2003.
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 4726 A48 2003
American Directory of Writer's Guidelines: A Compilation of Information for Freelancers From More Than 1500 Magazine Editors and Book Publishers/compiled by Brigette M. Phillips, Susan D. Klassen and Doris Hall. 2005
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 147 A479 2005
American Literary Magazines: The Twentieth Century/Edward E. Chielens
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PS 221 P45 A44 1992
American Mass Market Magazines
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 4877 A48 1990
Bacon's Magazine Directory
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HD 59 B31
History of American Magazines, 1741-1930/Frank Luther Mott
[electronic book]
International Literary Market Place/latest edition in general reference
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
Z 291.5 I51
Magazine Writer's Handbook/Gordon Wells & Chris McCallum. 2001
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 147 W46 2001
Ulrich's Periodicals Directory [online database]
Women's Periodicals in the United States
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 4879 W6 1995
Women's Press Organizations, 1881-1999/edited by Elizabeth V. Burt. 2000
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN 4872 H57 2000
Writer's Market/latest edition in general reference
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
PN161 W83
Encyclopedia of Public Relations/Robert L. Heath
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HD 59 E48 2005
O'Dwyer's Directory of Public Relations Firms/J.R. O'Dwyer Co.
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HM263 O37
*latest edition shelved on 1st floor; back issues shelved on 4th floor
PR News Top 100 Case Studies in PR/PR News Press for Access Intelligence
E.S. Bird Lib., Reference, 1st Floor (does not circulate)
HM 1221 P7 vol 2 (2005/6) - vol 3 (2007)
 
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