Business and Management - New Titles - Syracuse University Library Recent additions to the library catalog. en http://library.syr.edu/ Syracuse University Library http://library.syr.edu/images/rightbottom_askus.jpg http://library.syr.edu/ 144 102 Syracuse University Library Logo <![CDATA[Estimating regional trade agreement effects on FDI in an interdependent world [electronic resource] / by Badi H. Baltagi and Michael Pfaffermayr. ]]> Author: Baltagi, Badi H. (Badi Hani)

Title: Estimating regional trade agreement effects on FDI in an interdependent world [electronic resource] / by Badi H. Baltagi and Michael Pfaffermayr.

Edition:

Publisher: Syracuse, N.Y. : Center for Policy Research, Maxwell School of Citizenship and Public Affairs, Syracuse University, 2007.

Location: Available via Internet

Call Number: HF1359 .B38 2007 [Internet]

Linked Resources: http://www-cpr.maxwell.syr.edu/cprwps/pdf/wp100.pdf

]]> <![CDATA[Art of strategic listening : finding market intelligence through blogs and other social media / Robert Berkman. ]]> Author: Berkman, Robert I.

Title: Art of strategic listening : finding market intelligence through blogs and other social media / Robert Berkman.

Edition:

Publisher: Ithaca : Paramount Market, c2008.

Location: Bird-3rd Floor

Call Number: HF5415.2 .B5473 2008

Linked Resources:

]]> <![CDATA[Influencer marketing : who really influences your customers? / by Duncan Brown and Nick Hayes. ]]> Author: Brown, Duncan, 1966-

Title: Influencer marketing : who really influences your customers? / by Duncan Brown and Nick Hayes.

Edition:

Publisher: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, 2008.

Location: Bird-3rd Floor

Call Number: HF5414 .B76 2008

Linked Resources:

]]> <![CDATA[ROI fundamentals : why and when to measure ROI / Patricia Pulliam Phillips, Jack J. Phillips. ]]> Author: Phillips, Patricia Pulliam.

Title: ROI fundamentals : why and when to measure ROI / Patricia Pulliam Phillips, Jack J. Phillips.

Edition:

Publisher: San Francisco : Pfeiffer, c2008.

Location: Bird-3rd Floor

Call Number: HF5549.5.T7 P437 2008

Linked Resources: http://www.loc.gov/catdir/enhancements/fy0739/2007028787-d.html

]]> <![CDATA[Libre comercio y subdesarrollo / [investigadores del CIEM: Osvaldo Martĩnez Martínez ... et al.]. ]]> Author:

Title: Libre comercio y subdesarrollo / [investigadores del CIEM: Osvaldo Martĩnez Martínez ... et al.].

Edition:

Publisher: La Habana : Editorial de Ciencias Sociales, 2006

Location: Bird-3rd Floor

Call Number: HF1413 .L52 2006

Linked Resources:

]]> <![CDATA[Language of success : business writing that informs, persuades, and gets results / Tom Sant. ]]> Author: Sant, Tom.

Title: Language of success : business writing that informs, persuades, and gets results / Tom Sant.

Edition:

Publisher: New York : AMACOM, c2008.

Location: Bird-3rd Floor

Call Number: HF5718.3 .S26 2008

Linked Resources:

]]> <![CDATA[Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler. ]]> Author:

Title: Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.

Edition:

Publisher: Los Angeles : Sage Publications, 2007.

Location: Bird-3rd Floor

Call Number: HF5823 .S17 2007

Linked Resources: http://www.loc.gov/catdir/toc/fy0803/2007922745.html

]]> <![CDATA[Sustainable development and free trade : institutional approaches / Shawkat Alam. ]]> Author: Alam, Shawkat.

Title: Sustainable development and free trade : institutional approaches / Shawkat Alam.

Edition:

Publisher: London ; New York : Routledge, 2008.

Location: Bird-3rd Floor

Call Number: HF1713 .A477 2008

Linked Resources: http://www.loc.gov/catdir/toc/ecip0718/2007021220.html

]]> <![CDATA[Humor in the advertising business : theory, practice, and wit / Fred K. Beard. ]]> Author: Beard, Fred K., 1957-

Title: Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

Edition:

Publisher: Lanham : Rowman & Littlefield, c2008.

Location: Bird-3rd Floor

Call Number: HF5821 .B37 2008

Linked Resources: http://www.loc.gov/catdir/toc/ecip079/2007002332.html

]]> <![CDATA[Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. ]]> Author:

Title: Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

Edition:

Publisher: New York : Lawrence Erlbaum Associates, c2008.

Location: Bird-3rd Floor

Call Number: HF5415.32 .H363 2008

Linked Resources: http://www.loc.gov/catdir/toc/ecip0717/2007017528.html

]]> <![CDATA[Changing face of management in South East Asia / edited by Chris Rowley and Saaidah Abdul-Rahman. ]]> Author:

Title: Changing face of management in South East Asia / edited by Chris Rowley and Saaidah Abdul-Rahman.

Edition:

Publisher: London ; New York : Routledge, 2008.

Location: Bird-3rd Floor

Call Number: HF5549.2.S785 C46 2008

Linked Resources:

]]> <![CDATA[Shang wu li yi = Business etiquette / Elizabeth L. Post zhu ; Zhao Donghong yi. ]]> Author: Post, Elizabeth L.

Title: Shang wu li yi = Business etiquette / Elizabeth L. Post zhu ; Zhao Donghong yi.

Edition: 880-02 Di 1 ban.

Publisher: Beijing : Wai yu jiao xue yu yan jiu chu ban she, 1997.

Location: Chinese Students and Scholars Collection

Call Number: HF5389 .P67125 1997

Linked Resources:

]]> <![CDATA[AICPA audit committee toolkit : public companies / presented by the AICPA's Audit Committee Effectiveness Center in cooperation with CNA ; editor John F. Morrow, CPA. ]]> Author:

Title: AICPA audit committee toolkit : public companies / presented by the AICPA's Audit Committee Effectiveness Center in cooperation with CNA ; editor John F. Morrow, CPA.

Edition: 2nd ed.

Publisher: New York, NY : American Institute of Certified Public Accountants, c2008.

Location: Bird-3rd Floor

Call Number: HF5667 .A35 2008

Linked Resources:

]]> <![CDATA[Love, self-deceit, and money : commerce and morality in the early Neapolitan enlightenment / Koen Stapelbroek. ]]> Author: Stapelbroek, Koen.

Title: Love, self-deceit, and money : commerce and morality in the early Neapolitan enlightenment / Koen Stapelbroek.

Edition:

Publisher: Toronto : University of Toronto Press, c2008.

Location: Bird-3rd Floor

Call Number: HF3589.N3 S73 2008

Linked Resources:

]]> <![CDATA[Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt. ]]> Author: Schindehutte, Minet.

Title: Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt.

Edition:

Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.

Location: Bird-3rd Floor

Call Number: HF5415 .S326 2009

Linked Resources:

]]> <![CDATA[Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. ]]> Author: Kelley, Larry D., 1955-

Title: Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

Edition: 2nd ed.

Publisher: Armonk, N.Y. : M.E. Sharpe, c2008.

Location: Bird-3rd Floor

Call Number: HF5826.5 .K45 2008

Linked Resources: http://www.loc.gov/catdir/toc/ecip0719/2007022346.html

]]> <![CDATA[Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson. ]]> Author: Johnson, Fern L.

Title: Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

Edition:

Publisher: New York : Routledge, 2008.

Location: Bird-3rd Floor

Call Number: HF5821 .J64 2008

Linked Resources:

]]> <![CDATA[Provocateur : images of women and minorities in advertising / Anthony J. Cortese. ]]> Author: Cortese, Anthony Joseph Paul.

Title: Provocateur : images of women and minorities in advertising / Anthony J. Cortese.

Edition: 3rd ed.

Publisher: Lanham : Rowman & Littlefield Publishers, c2008.

Location: Bird-3rd Floor

Call Number: HF5823 .C5977 2008

Linked Resources:

]]> <![CDATA[Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey. ]]> Author:

Title: Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.

Edition:

Publisher: Henley-on-Thames : World Advertising Research Center, 2008.

Location: Bird-3rd Floor

Call Number: HF5837 .A38 2008

Linked Resources:

]]> <![CDATA[Emporium of the world : the merchants of London, 1660-1800 / Perry Gauci. ]]> Author: Gauci, Perry.

Title: Emporium of the world : the merchants of London, 1660-1800 / Perry Gauci.

Edition:

Publisher: London : Hambledon Continuum, 2007.

Location: Bird-3rd Floor

Call Number: HF3515 .G38 2007

Linked Resources:

]]> <![CDATA[Information communication technologies and emerging business strategies / [edited by] Shenja van der Graaf, Yuichi Washida. ]]> Author:

Title: Information communication technologies and emerging business strategies / [edited by] Shenja van der Graaf, Yuichi Washida.

Edition:

Publisher: Hershey, PA : Idea Group Pub. (an imprint of Idea Group), c2007.

Location: Bird-3rd Floor

Call Number: HF5548.32 .G72 2006

Linked Resources: http://www.loc.gov/catdir/toc/ecip0611/2006010100.html

]]> <![CDATA[GMAT zhi mou jiao cheng. Xie zuo zhi dao / Ying yu jiao xue xi lie cong shu bian wei hui. ]]> Author:

Title: GMAT zhi mou jiao cheng. Xie zuo zhi dao / Ying yu jiao xue xi lie cong shu bian wei hui.

Edition: 880-03 Di 1 ban.

Publisher: Shanghai Shi : Hua dong li gong da xue chu ban she, 1999.

Location: Chinese Students and Scholars Collection

Call Number: HF1118 .G6358 1999

Linked Resources:

]]> <![CDATA[GMAT zhi mou jiao cheng. Ju zi gai cuo bu fen / Ying yu jiao xue xi lie cong shu bian wei hui. ]]> Author:

Title: GMAT zhi mou jiao cheng. Ju zi gai cuo bu fen / Ying yu jiao xue xi lie cong shu bian wei hui.

Edition: 880-03 Di 1 ban.

Publisher: Shanghai Shi : Hua dong li gong da xue chu ban she, 1998.

Location: Chinese Students and Scholars Collection

Call Number: HF1118 .G6358 1998b

Linked Resources:

]]> <![CDATA[GMAT zhi mou jiao cheng. Shu xue bu fen / Ying yu jiao xue xi lie cong shu bian wei hui. ]]> Author:

Title: GMAT zhi mou jiao cheng. Shu xue bu fen / Ying yu jiao xue xi lie cong shu bian wei hui.

Edition: 880-03 Di 1 ban.

Publisher: Shanghai Shi : Hua dong li gong da xue chu ban she, 1998.

Location: Chinese Students and Scholars Collection

Call Number: HF1118 .G6358 1998c

Linked Resources:

]]> <![CDATA[Programming interviews exposed : secrets to landing your next job / John Mongan, Noah Suojanen, Eric Giguère. ]]> Author: Mongan, John, 1976-

Title: Programming interviews exposed : secrets to landing your next job / John Mongan, Noah Suojanen, Eric Giguère.

Edition: 2nd ed.

Publisher: Indianapolis, IN : Wrox/Wiley Pub., c2007.

Location: Bird-3rd Floor

Call Number: HF5549.5.I6 M664 2007

Linked Resources: http://www.loc.gov/catdir/toc/ecip079/2007003315.html

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