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Charles Coiner Papers

An inventory of his papers at Syracuse University

Overview of the Collection

Creator: Coiner, Charles T.
Title: Charles Coiner Papers
Dates: 1933-1984
Quantity: 4.5 linear ft.
Abstract: Correspondence (1930s-1970); design drawings for government commissions, including preliminary sketches and other material pertaining to the NRA blue eagle as well as civilian defense logos and war posters; documents relating to various Ayer clients, including the Container Corporation of America; ms. essays and speeches, and tear sheets for Coiner's 'Clipping Board' column; and memorabilia, including awards, clippings, exhibition catalogs, and photographs. Correspondence includes letters of Raymond A. Ballinger, Herbert Bayer, Harry Bouras, Alexey Brodovitch, Werner Drewes, Leo Lionni, George Samerjan, Lajos Szalay, and others.
Language: English
Repository: Special Collections Research Center,
Syracuse University Libraries
222 Waverly Avenue
Syracuse, NY 13244-2010
http://scrc.syr.edu

Biographical History

American painter and art director at N.W. Ayer & Sons, advertising agency. Coiner (1897-1989) joined Ayer in 1924 as a layout designer, became art director in 1929, and was a vice-president when he retired in 1964. Coiner designed the blue eagle symbol of the National Recovery Administration, civilian defense and government posters during World War II, and the Boys Clubs of America commemorative stamp, issued in 1960.

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Scope and Contents of the Collection

Spanning 1933 to 1984, the Charles Coiner Papers comprises correspondence, artwork, writings, and memorabilia of the American painter and advertising agency art director (1897-1989). A reflection of both his 40-year association with N. W. Ayer and his commissioned work for the government, the collection illuminates not only Coiner's pioneering efforts to bring artists without commercial experience to advertising, but also his creative work as a designer of war posters, civilian defense logos, and the Blue Eagle symbol of the National Recovery Administration.

Encompassing both incoming letters and outgoing carbons and/or drafts, the Correspondence (Box 1) focuses primarily on Coiner's work with Ayer Inc., a career which began in 1924 in layout design and ended with his 1964 retirement as art director and vice-president. Although there are some letters from the 1930s in response to the publicity surrounding Coiner's Blue Eagle design, the bulk of the correspondence centers around the 1950s and '60s and concerns advertising campaigns for various clients, most notably the Container Corporation of America. An active recruiter of artists for his advertising projects, Coiner's correspondents include Tore Asplund, Raymond A. Ballinger, Herbert Bayer, Harry Bouras, Alexey Brodovitch, Bob Cargill, Werner Drewes, W. Emerton Heitland, Harry Leith-Ross, Antonio Martino, Louise Pershing, George Samerjan, James William Schucker, Joseph Sinel, Kenneth Stuart, Lajos Szalay, Norman Todhunter, and Hugo Weber.

Designs, drawings, personal greeting cards, and printed reproductions of paintings constitute Artwork (Boxes 1-2). Arranged by client, artwork designs include original sketches and/or printed examples of logos, trademarks, letterheads, stationery, and posters which Coiner produced for both private companies and the federal government. All stages of development from original sketches to a full-size banner document the creation of Coiner's NRA Blue Eagle and its ubiquitous display. Other government commissions included posters and logos designed for the Office for Emergency Management, the Office of Production Management, and the Office of Civilian Defense as well as a 4-cent Boys' Clubs of America commemorative stamp for the Post Office.

Writings includes manuscript essays, printed articles, and the text of a number of Coiner's speeches delivered between 1946 and 1962. With the exception of the tear sheets for his "Clipping Board" columns (1944-1966) from Advertising Agency Magazine, Coiner's manuscript essays and published articles have been arranged by title in a single sequence.

Memorabilia consists of awards, photographs, and printed material, which includes clippings, exhibition announcements and catalogs (1963-1984), and news releases. Magazine reproductions of and articles about the NRA Blue Eagle constitute the bulk of the clippings.

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Restrictions

Access Restrictions

There are no access restrictions on this material.

Use Restrictions

Written permission must be obtained from SCRC and all relevant rights holders before publishing quotations, excerpts or images from any materials in this collection.

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Subject Headings

Persons

Ballinger, Raymond A., 1907-1985.
Bayer, Herbert, 1900-1985.
Bouras, Harry.
Brodovitch, Alexey, 1898-1971.
Coiner, Charles T.
Drewes, Werner, 1899-
Lionni, Leo, 1910-1999.
Samerjan, George.
Szalay, Lajos, 1909-1995.

Corporate Bodies

Container Corporation of America.
N. W. Ayer & Sons.
United States -- National Recovery Administration.

Subjects

Art and industry -- United States.
Art and war.
Art, American -- 20th century.
Art, American.
Commercial art -- United States.
Painters -- United States.
Painting, American -- 20th century.

Genres and Forms

Articles.
Awards.
Clippings (information artifacts)
Correspondence.
Design drawings.
Exhibition catalogs.
Photographs.
Posters.
Speeches.

Occupations

Artists.
Painters.

Administrative Information

Preferred Citation

Preferred citation for this material is as follows:

Charles Coiner Papers,
Special Collections Research Center,
Syracuse University Libraries

Acquisition Information

Gift of Charles Coiner.

Finding Aid Information

Created by: KM
Date: Nov 1994
Revision history: Dec 1999 - revisions (KM); 5 Jun 2005 - EAD file created (MRR); 13 Sep 2012 - box numbers corrected (MRC); 19 Feb 2014 - corrected boxes 1/2 (MRC)

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Inventory

Biographical Material
Box 1 Biographical material
Correspondence
Box 1 Coiner to Elsie Mae Howe 1924
Box 1 Coiner to Elsie Mae Howe, about recital 1933
Box 1 Miscellaneous 1930s-1986, undated (10 folders)
See also Selected Index to Correpondence for more information.
Artwork
Designs (by client)
Box 2 AT & T 1960-1962 - "Telephone location identification"
Box 2 Buckingham Township Civic Association undated
Box 2 Champion Papers (Miho) undated (2 folders)
Box 2 Community Chests and Councils, Inc. 1945
Container Corporation of America
Box 2 [General] 1945-1964 (2 folders)
Oversize 1 Oversize material
Box 2 Great Abaco Club undated
Box 2 Hawaiian Pineapple Company, Ltd. 1947
Box 2 National War Fund 1943
Box 2 Octagon Soap Products undated
Box 2 Pennsylvania Hospital 1962
Box 2 Philadelphia Museum of Art undated
U.S. Government
National Recovery Administration (NRA) 1933
Box 2 [General] (3 folders)
Oversize 1 Oversize material
Oversize 3 Oversize material
Office for Emergency Management 1942
See also War Production Board.
Box 2 [General]
Oversize 2 Posters
Office of Civilian Defense 1941
Box 2 [General] (3 folders)
Oversize 1 Oversize items
Office of Production Management
Box 3 [General] undated
Oversize 2 Posters undated
Box 3 Post Office 1960 - 4 cent Boys' Clubs of America commemorative postage stamp
Box 3 U.S.S. Enterprise 1961
Box 3 War Manpower Commission undated
War Production Board 1943
See also Office for Emergency Management.
Box 3 [General]
Oversize 2 Posters
Box 3 Miscellaneous
Letterheads, stationery, trademarks, etc.
Oversize 1 Miscellaneous, oversize
Letterheads, stationery, trademarks, etc.
Box 3 Drawings
Oversize 1 Drawings, oversize
Box 3 Greeting cards, personal 1969-1970, undated
Box 3 Paintings - printed reproductions (2 folders)
Writings
Articles
Box 4 "Clipping Board" 1944-1956, undated (7 folders)
Oversize 1 "Clipping Board" - enlargements used in Philadelphia Museum College of Art exhibition
Miscellaneous
Box 4 By title A-Z (2 folders)
Box 4 Untitled
Box 4 Speeches 1946-1962, undated (2 folders)
Memorabilia
Box 5 Awards 1949-1969
Box 5 Financial 1962-1975, undated
Box 5 Inventories of paintings 1981-1985, undated
Box 5 Legal 1963, undated
Box 5 Medical 1953-1974, undated
Box 5 Photographs (5 folders)
Oversize 1 Photographs, oversize
Printed material
Clippings
Box 5 NRA Blue Eagle 1933-1935, undated (3 folders)
Box 6 Miscellaneous 1933-1989, undated (2 folders)
Box 6 Exhibition announcements, invitations 1960s-1980s, undated (4 folders)
Box 6 Exhibition catalogs 1920s-1960s, undated (5 folders)
Box 7 Exhibition catalogs 1970s-1980s, undated (5 folders)
Box 7 News releases
Box 7 Typography
Box 7 Wartime images - majority World War II
Box 7 Miscellaneous

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Selected Index to Correspondence

  • Anderson, Cal : 1963 Sept. 20
  • Anderson, Robert O. : 1966 Apr. 14; 1969 July 29
  • Asplund, Tore : 1963 Feb. 28
  • Ballinger, Raymond A. : 1967 Mar. 9
  • Banbery, Fred E. : 1962 Oct. 30; 1963 May 14
  • Barnes, Clara Ernest : 1962 Feb. 5; 1962 Feb, 8 (outgoing)
  • Bayer, Herbert : 1962 Jan. 30 (outgoing); 1962 Jan. 31 (outgoing); 1962 Feb. 6; 1962 Feb. 9 (outgoing); 1962 Feb. 15; 1962 Mar. 2 (outgoing); 1962 May 10 (outgoing); 1962 Apr. 27 (outgoing); 1962 June 11 (outgoing); 1962 Dec. 17 (copy of letter to Clark Richert); 1962 Dec. 27 (outgoing); 1963 Feb. 4 (outgoing); 1963 Apr. 18 (outgoing); 1963 May 23 (outgoing); 1963 May 28 (outgoing); 1963 June 3; 1963 June 12 (outgoing); 1963 July 16 (outgoing)
  • Beall, Lester : 1962 Oct. 10; 1962 Oct. 23 (outgoing)
  • Berko, Ferenc : 1962 Aug. 3; 1962 Oct. 12 (outgoing); 1962 Nov. 20
  • Bouras, Harry : 1962 Jan. 15 (outgoing); 1962 Jan. 26 (outgoing); 1962 Feb. 2 (outgoing)
  • Brattinga, Peter : 1962 June 6; 1962 June 20 (outgoing); 1962 Sept. 17; 1962 Nov. 5 (outgoing); 1963 May 6; 1963 May 22
  • Briggs, Austin : 1963 Aug. 15
  • Brodovitch, Alexey : 1956 June 14; 1962 July 13; 1962 Oct. 25 (outgoing); 1963 June 17; 1963 June 19 (outgoing); 1963 June 22; 1963 June 24 (outgoing); 1963 July 9
  • Cargill, Bob : 1963 Oct. 3
  • Deskey, Donald : 1962 Feb. 8 (outgoing)
  • Drewes, Werner : 1962 Feb. 20 (outgoing); 1962 Feb. 25; 1962 Mar. 14 (outgoing)
  • Dreyfuss, Henry : 1962 June 18; 1962 July 13 (outgoing)
  • Elton, Wallace : 1962 Aug. 30; 1962 Oct. 12 (outgoing)
  • Gingrich, Arnold : 1962 Oct. 12 (outgoing); 1962 Oct. 15; 1963 Apr. 18 (outgoing); 1963 Apr. 19; 1963 Apr. 24; 1963 May 14 (outgoing); 1963 May 15; 1963 June 11; 1963 June 13 (outgoing); 1963 June 14; 1963 Oct. 4 (outgoing); 1971 Feb. 26 (outgoing)
  • Guyatt, Richard : 1962 Mar. 24; 1962 June 15 (outgoing); 1962 July 13 (outgoing); 1962 Nov. 7; 1962 Dec. 19 (outgoing)
  • Heitland, W. Emerton : 1963 Feb. 27
  • Leith-Ross, Harry : 1963 Feb. 20
  • Lionni, Leo : 1962 Feb. 28 (outgoing); 1962 Mar. 13
  • Martino, Antonio : 1963 Feb. 21
  • Mednick, Sol : 1962 Oct. 30 (outgoing)
  • Michener, James A. : 1962 Feb. 20 (outgoing)
  • Miho, James N. : 1962 Jan. 30 (outgoing to Herbert Bayer)
  • Pershing, Louise : 1963 Aug. 5; 1963 Oct. 3 (outgoing); 1963 Oct. 8
  • Pullen, John J. : 1963 Aug. 22
  • Remington, Roger R. : 1985 Sept. 6; 1985 Nov. 27; 1986 Jan. 18
  • Samerjan, George : 1963 Feb. 26
  • Schary, Saul : 1963 May 29 (outgoing)
  • Schucker, James William : 1962 Jan. 31; 1962 Feb. 26; 1962 Feb. 28 (outgoing)
  • Sinel, Joseph : 1933 July 28
  • Small, William Arden : 1968 Feb. 19 (outgoing to Midtown Galleries); 1968 Sept. 27; 1969 July 21
  • Stuart, Kenneth : 1962 July 10
  • Szalay, Lajos : 1962 Feb. 10; 1962 Feb. 12 (outgoing)
  • Thompson, Bradbury : 1963 Jan. 7 (outgoing)
  • Thon, William : 1967 Dec.
  • Todhunter, Norman : 1962 Feb. 22; 1962 Feb. 23 (outgoing); 1962 Feb. 25; 1962 Mar. 2 (outgoing); 1962 Mar. 6
  • United States National Recovery Administration : 1933 Sept. 6; 1934 Aug. 11 (2); 1934 Oct. 13
  • Weber, Hugo : 1963 May 7
  • Zerbe, Karl : 1963 Jan. 2 (outgoing)

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